meet goliath.
Your personal brain that knows your industry better than anyone.
Train it on your business — your data, your customers, your competitors, your goals. It learns from everything that affects your bottom line, finds correlations no human team has time to spot, and ships the work — drafts, campaigns, restock orders, page rewrites, customer follow-ups. We build a custom Goliath for you. You get a brain that compounds.
→ train it to do anything. seriously.
Live activity, right now.
A growing brain.
Real skills.
Every entry below is a real capability — proven in production, on a real customer job, on a real deadline. When you hire us, you're not paying for someone to learn on your dime. You're paying for the skill that's already been earned.
↓ battle-tested first, fresh experiments below
Plugin scaffolding
New idea → fully scaffolded plugin with proper headers, free/pro split, license client, i18n, and readme.txt. We've run this dozens of times.
Static site generation
Manifest-driven Astro builds. Update one JSON file → site regenerates with new content. Powers every site we ship — including this one.
Mockup design
Builds working clickable mockups in Astro + Tailwind — not Figma, the real thing — for human approval before we build. First step on every project.
Marketing copy generation
From a plugin manifest, generates tagline + elevator + audience cards + free/pro feature split + FAQ. Used on every product page.
Free/pro separation audits
Catches premium code leaking into the free directory before it gets shipped. WP.org compliance, automated. Run on every plugin.
Plugin pipeline orchestration
Tracks every plugin's stage from idea → in-development → review → release-ready → live, and knows what the next step is.
Screenshot pipeline
Playwright captures every site we run, optimizes, and slots them into the public portfolio.
WP.org SVN preflight + push
Encoding, contributors, tested-up-to, unicode normalization — everything WP.org rejects in your first 5 attempts, Goliath does first try.
WC mappings automation
Variable products, variation pricing, draft → publish, and license-server mappings — all wired via REST API. Zero manual admin form-fills.
WooCommerce product publish
Creates variable products, sets variation pricing, flips draft → publish via WC REST. Used to ship 8 pro products in one batch.
License server lift
Migrates a WPCode snippet into a proper plugin without dropping a single customer license.
FTP plugin pulldown
Pulls a live WordPress site's custom plugins into source control, audits them, ships fixes back.
Today: 12 skills banked. Tomorrow: more. Each one earned by solving a problem we couldn't shortcut. The pile only grows.
From idea to launched,
in days not months.
Most agencies disappear into a black box after the kickoff call and surface a month later with a Figma mockup. We use Goliath to compress that loop down to days — and you stay in the loop the entire time.
Brief
You tell us the goal, the audience, the vibe. We don't need a Figma file, a brand book, or a 40-page brief. A conversation works.
Mockup
Goliath drafts a working site — actual code, actual layout, real interactions. Hours, not weeks. You see what you're getting before anyone signs anything.
You approve
Every detail. Layout, copy, colors, motion. Nothing gets built without your green light. We iterate until you're actually excited, not just polite.
The real build
Goliath ships the production site — Astro, headless WordPress, Shopify, whatever fits. With the screenshots, OG cards, sitemap, performance budget, accessibility pass.
Marketing push
Launch content. Social posts. SEO meta. Email announcement. Goliath drafts the whole launch package so the site goes out the door with momentum, not silence.
Ongoing
We don't ghost after launch. Goliath stays on the site — uptime, broken links, performance — and ships updates as they're needed. You stay focused on your business.
After launch, it stays plugged in.
Building the site is the start. Goliath sticks around — analyzing, logging, flagging — so the site stays alive while you focus on your business.
Tracks what we've shipped
Goliath knows every plugin we have in the wild — what version is live, when it last shipped, what customers are using it.
Spots license activations
Customer activated their pro license? Goliath knows within seconds. Server hiccup? Goliath catches it before customers complain.
Tells us what's next
Goliath knows where every project is in its journey and what the next step needs to be — so nothing rots in a forgotten Trello card.
Keeps a perfect log
Every change, every ship, every audit — Goliath remembers it all. We can show you exactly when something happened, not "I think a few weeks ago."
Triggers our automations
One click and Goliath kicks off the heavy lifts: SEO audits, plugin packaging, marketing asset generation. We click; Goliath does the work.
Never goes rogue
Goliath analyzes and tells us things — but it never publishes, never charges cards, never deploys without us saying yes. Smart safety boundary.
Learns from everything.
Finds what others miss.
Then does the work.
Most "AI tools" stop at the dashboard — they hand you a chart and call it a day. Goliath is built to do the next three steps: connect signals across data sources nothing else is connecting, surface the actionable insight, and then complete the work — draft the page, write the email, build the campaign, queue the post. You approve. It ships.
Every signal, all the time.
SEO data, analytics, your own commerce platform, competitor sites, industry chatter, weather, regulatory feeds, customer behavior — all flowing into one brain, all the time. Not on-demand reports. Continuous.
Correlations other tools can't see.
Your Search Console + your sales data + your competitor's blog cadence + a weather front next week — these live in 5 separate dashboards everywhere else. Goliath sees the pattern between them and tells you what it means for your business this week.
Completes the action, not just suggests it.
Most AI tools stop at "you should write this." Goliath writes it — page, email, social post, ad copy, restock order, whatever the action is — and queues it for your approval. You read, you tap, it ships.
Every data point makes the next prediction sharper.
Goliath doesn't reset between sessions. The patterns it learned from your shop in March inform the projection it gives you in October. It notices when seasonality breaks, when your audience shifts, when a strategy that worked last quarter is dying. Other tools give you yesterday's data. Goliath gives you Tuesday's move.
A different goliath
for every kind of business.
Same brain, different data sources, different skills loaded. Pick an industry to see what a Goliath built for that vertical learns from, what it finds nobody else surfaces, and the dollar-impact actions it ships on autopilot.
Restaurants & cafés
Goliath knows where every dollar leaks out of your kitchen — and how to plug it.
- · Every order, every dish, every modifier, every void, every comp — full POS stream.
- · Live ingredient prices from your suppliers — milk up 11%, beef down 4%, cilantro spike incoming.
- · Inventory levels + expiration dates per ingredient — what's about to spoil, what's sitting too long.
- · Recipe-level cost-of-goods-sold calculated against current ingredient prices, daily.
- · Customer reviews, repeat-visit patterns, daypart traffic, delivery vs dine-in mix, table turn time.
- · Local competitor menus, pricing, specials, food trend signals on TikTok / Instagram / local food blogs.
- · Your carbonara was 38% margin in January. It's 22% now — heavy cream up 18%, portion oversized. Switch to half-cream + 80g pasta = 35% margin back, customer can't tell.
- · You wasted $1,840 last month on dairy that expired before use. Reorder size is wrong on Tuesdays — drop standing order by 30% on this one item.
- · "The seafood pasta" is in 60% of your 5-star reviews but isn't on the homepage, isn't in the social feed, isn't a special. Push it.
- · Your top three losing dishes ate $4,200 in margin this quarter combined. Two should be cut, one needs a $3 portion change to swing back to profitable.
- · Adding truffle oil + arugula to the existing carbonara = $4 menu upcharge, $0.40 ingredient cost. Net new margin at current volume: $3,800/month.
- · Tuesday brunch is 38% slower than Saturday brunch but you're staffing identically. Drop one prep cook = $620/month saved with zero service hit.
- → Tells you exactly which dishes are bleeding margin and exactly what to change — portion, ingredient swap, supplier, or cut entirely.
- → Drafts a re-engineered menu in your voice — same vibe, better margins. You approve dish-by-dish, it ships to your POS + printed menu.
- → Auto-orders ingredients on the right day in the right quantity based on actual sell-through, weather, holidays, and forecast bookings.
- → Builds the weekly social post highlighting the dish your reviews are already raving about — the one you forgot to push.
- → Drafts review responses in your voice the moment a review hits. You read, you tap send.
- → Tells you when to cut a menu item before it costs you another month of dead inventory.
E-commerce & WooCommerce shops
Goliath finds the leaks in your shop and ships the patches — without waiting for a marketing meeting.
- · Search Console + GA4 — every query, every page, every funnel step, every drop-off, every day.
- · Your full catalog — sales velocity, margin, return rate, review sentiment, restock cadence.
- · Top 5 competitor sites — pricing, new launches, blog cadence, ad copy, traffic trends.
- · Industry trend signals — TikTok virality, Reddit, niche newsletters, marketplace search volume.
- · Customer behavior — repeat purchase intervals, churn signals, LTV by acquisition channel.
- · Your social, email engagement, paid ad performance, organic vs paid mix.
- · Your $100k/month shop is leaking $18k/month — three products under-priced 12%, four pages with bad title tags, one trending search you're absent from.
- · Page X gets 12,000 impressions but 0.4% CTR. Title tag is the bottleneck. Rewrite would lift you to ~$3.2k/month at current conversion.
- · Customers who buy Product A and read Article B convert at 4.1x — but Article B is 200 words and not linked from anywhere. Expanded version drafted.
- · Your competitor dropped pricing on your 60%-margin top-seller. Their burn rate says they can't hold it past 14 days. Hold your price, watch them blink.
- · A trend cluster is hitting peak in 18 days. You have time to launch a product page, get it indexed, and capture the wave before saturation.
- · Your win-back email sequence is generic. Personalized version (drafted from each customer's actual purchase history) projects 2.3x higher recovery.
- → Tells you the exact 4 changes that would push your $100k shop to $130k — and ships the page rewrites, ad copy, and email sequences for review.
- → Re-prices automatically based on competitor moves + your margin floor — you set the rules, it runs the math.
- → Writes the trend-capturing landing page, OG card, ad copy, and email — all queued the moment a trend signal hits.
- → Drafts and ships personalized win-back sequences for customers about to churn, segmented by their actual purchase pattern.
- → Auto-publishes weekly product highlights in your brand voice — featuring the products that are actually selling, not the ones you forgot existed.
- → Builds new product pages from a single line of input + your photos — copy, OG card, schema, internal links, ready to publish.
Cannabis dispensaries
A brain that knows strains, compliance, and your customer better than your POS — and tells you exactly what to stock and sell.
- · AllBud + Leafly strain databases — terpene, lineage, effects, harvest trends — refreshed nightly.
- · Your POS — sell-through per strain, repeat buyer patterns, daypart shifts, basket composition.
- · Local competitor menus — pricing, in-stock-vs-out, new drops, deal cycles, marketing tone.
- · Cannabis-specific compliance updates per province / state — what just changed, what's coming.
- · Reddit / Leafly forums / r/cannabis — what customers in your region are actually asking about right now.
- · Strain demand signals across nearby zip codes — what's hot 20 minutes away that you're not stocking.
- · You're holding $4,200 in dead-stock indicas that haven't moved in 60 days. Bundle them at 30% off with edibles = $3,100 recovered + foot traffic.
- · A strain trending hot in 3 nearby cities. You stock 12 units. Demand math says you should stock 60. Reorder pre-filled.
- · Customers who buy your top indica reorder edibles 12 days later — you bundle them with sativas. Switch the bundle = +$1,800/month.
- · Your "house special" pre-rolls sell at $9. Competitors at $12 with worse flower. Margin opportunity: $3 × 800 units/month = $2,400 left on the table.
- · A new compliance rule on email marketing kicks in in 14 days. Your current sequence will be in violation. Rewrite drafted, ready for legal.
- · A specific terpene profile is in your top 5 sellers but you don't describe it on your menu pages. Customers can't search for what they want.
- → Tells you exactly what to stock more of, what to discount, what to cut — every Monday morning, with the dollar impact attached.
- → Auto-syncs strain attributes from AllBud nightly so menu data stays correct as it changes.
- → Drafts the strain deep-dives, customer education emails, and "what's new this week" content — the stuff that actually ranks.
- → Builds dynamic bundles based on real co-purchase patterns — not what you guess sells together, what actually does.
- → Analyzes age-gate logs and flags violations before legal sees them.
- → Drafts weekly social in your voice — compliant, brand-on, not stoner-filler.
Real estate & local agents
Goliath has your market memorized and tells you which leads to call this morning.
- · MLS — every new listing, status change, price drop, withdrawn listing in your zone, in real time.
- · Municipal development applications — rezoning, new builds, transit lines 6-18 months out.
- · Census + demographic shifts — who's moving in, who's aging out, school enrollment trends.
- · Your full lead list + every interaction — form fills, open house signatures, email opens, IG likes, "just looking" calls.
- · Comparable agents — their listings, pricing, days-on-market, social cadence.
- · Mortgage rate environment + buyer-seller psychology indicators in your zone.
- · You have 47 leads from the past 6 months. 11 are showing buy-soon signals (saved searches active, IG engagement up, mortgage rate triggers). Your existing listings match 7 of them. Call those 7 today.
- · A new transit line application got approved 8 blocks from your sleepy condo listing. Reposition for commuters = projected $40k–$80k bump in offers within 60 days.
- · Lead response time is 18 hours; competitors are at 90 minutes. You're losing 60% of leads before you can call back. Auto-text fixes this immediately.
- · School ranking just published — district 5 jumped 12 spots. The 6 listings you have there should reposition for families. Drafts ready.
- · Cross-correlation: leads who saved 3+ properties in your CRM convert 4.7x — but you're emailing them like cold contacts. Custom drip drafted.
- · A neighborhood you don't cover just hit a 30% drop in days-on-market. Buyer demand spike incoming. Time to expand your service area.
- → Hands you a daily call list — names, why they're hot, which listing to mention, what to say first.
- → Auto-builds the listing page from MLS data the moment it goes live — copy, photos, neighborhood context, schools, walkability — all in 5 minutes.
- → Drafts personalized warm-up sequences for cold leads, tuned to their saved searches + behavior.
- → Builds neighborhood guides that actually rank for "moving to <neighborhood>" searches in your zone.
- → Auto-texts every new lead within 2 minutes of form fill — in your voice, with the right listing referenced.
- → Tells you when to drop your price, when to hold, and when a competitor just made a move you should match (or ignore).
Service businesses (trades, home services)
Goliath turns "we'll get back to you" into booked jobs — and tells you which jobs to chase.
- · Every lead form, phone call, voicemail transcript, missed call, contact form submission.
- · Local competition — their pricing pages, response speed, review velocity, ad copy.
- · Weather + outage feeds — when furnaces fail, when AC overloads, when basements flood.
- · Google Business Profile — reviews, Q&A, photos, posts, search query data.
- · Service-area Search Console — which neighborhoods send you traffic, which don't yet.
- · Your job log — average ticket, profit margin per job type, completion time, return rate.
- · Your average job is $480. You take 18 hours to follow up; competitors take 22 minutes. You're losing 60% of leads before you can call. A 2-min auto-text recovers ~8 jobs/week = $15k/month.
- · A weather front hits Thursday. Furnace-call volume historically 3x for the next 48 hours. Pre-staff Thursday and Friday — projected revenue: $11k.
- · You're ranking page 2 for "<service> near <neighborhood>." No landing page exists. One drafted, projected to move you to top 3 in 90 days.
- · Customers who get a follow-up text 3 days post-service leave 3x more reviews. You're sending zero. Auto-text drafted.
- · Half your 4-star reviews mention price uncertainty. Upfront pricing on 3 service pages projects 20% lift in form-fill conversion.
- · Your highest-margin job type is also your slowest-to-quote. Quote turnaround over 24 hours = 50% of those leads gone. Same-day quoting captures $6k/month.
- → Auto-texts every lead within 2 minutes — in your voice, with their name, addressing what they asked about.
- → Generates a landing page per service area (one per suburb / neighborhood) and gets them indexed.
- → Builds before/after galleries from a phone photo — auto-cropped, captioned, scheduled to social, embedded on the relevant service page.
- → Drafts review-request texts after every job — personalized to the work done, in your voice, with one-tap send.
- → Tells you the dollar value sitting in your follow-up queue every morning — and which leads to call first.
- → Pre-stages your week based on weather, holidays, and seasonal demand — staffing, parts, marketing all aligned.
Solo founders & creators
Goliath is the team you can't afford yet — and it knows your business better than you have time to.
- · Your full output stream — commits, blog posts, podcast episodes, social, support replies, customer convos.
- · Mentions of you, your brand, your competitors across X, Reddit, HN, niche forums.
- · Your email subscribers + engagement — who reads, who clicks, who's about to unsubscribe.
- · Your portfolio / project site — what's stale, what's broken, what's out of date.
- · Newsletter / podcast / YouTube competitive set — cadence, topics, audience growth, what's working.
- · Your revenue, traffic, and conversion paths — where the money actually comes from vs where you spend time.
- · Your revenue is 60% from 2 customer types. Your content speaks to 8. Cutting the 6 = projected 30% lift in conversion on the 2 that pay.
- · A specific format you tried 3 weeks ago got 5x normal engagement. You haven't done it again. Why?
- · Your top 200 newsletter readers all read article X first and Y last — but the article between gets skipped. Restructure projects 18% retention lift.
- · Customers who read your "about" page convert 4x more — but it's buried 3 clicks deep. Surfacing it = projected $1.2k/month.
- · A competitor just shipped a feature you considered last year. Their angle is weak. Drafted version of your stronger take, ready to publish.
- · You spent 14 hours last week on social media. Two of your posts drove 90% of conversions. You're wasting the other 12 hours.
- → Drafts your weekly newsletter from your last 7 days of output. You edit, you ship.
- → Repurposes one long-form piece into 5 short formats — tweet thread, LinkedIn, IG carousel, YouTube Short, blog teaser.
- → Keeps your portfolio / project site fresh as you ship — no "last updated 2023" anywhere.
- → Drafts replies to brand mentions and DMs in your voice — you decide who actually deserves a response.
- → Tells you the 3 things to focus on this week, ranked by projected $ impact, with the 80% you should ignore explicitly named.
- → Tracks your business assumptions over time and flags when reality starts drifting from them.
→ don't see your industry?
We build custom ones.
Every Goliath is custom-fit to the data your business actually has. Tell us what eats your week, what reports you stare at, what suggestions you wish someone would just ship for you.
Tell us about your operation →Why goliath is built
the way it is.
Tells the truth, always
Goliath only reports what's actually true in our systems. It doesn't guess, it doesn't make stuff up, and it doesn't hide bad news. If a plugin has a bug, we see it.
Humans stay in charge
Goliath shows us what to do — but humans always pull the trigger. Nothing ships, deploys, or charges your card without a human saying go.
One source of truth
Every project has one place where its current state lives. Goliath reads that. No spreadsheets, no Slack threads, no "ask the founder what's going on."
It learns by doing
Every skill on the list above was learned because we needed it for a real customer job. We don't train Goliath on synthetic data. Real problems, real solutions, banked.
How it's wired up.
- project-manifest.json
- activity-log.json
- license-server REST
- git history
- Control Tower views
- Daily / weekly digests
- Action prompts
- Public site updates
→ entire stack is read-only · dispatch always human-triggered
Want a goliath of your own?
If your team's drowning in spreadsheets and Slack threads tracking your own work, we'll build you a custom dashboard + agent layer. Read-only, manifest-driven, eats your operational data and gives you back a pulse.