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FISHBONE TALK

opinion · 2026-07-06 · 6 min

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stop screaming "ai" at your customers

Leading every ad and pitch with your tech stack makes the tech the product instead of the customer's outcome. We watched it happen with blockchain. It's happening again with AI. Here's how to talk about your tech without repelling the people you're trying to sell to.

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stop screaming "ai" at your customers

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weird internet
writing.